The Last Wolf of Trading

For the last decade, we've bought everything they have been selling. The salesmen, the wolves. First, that social media connects us. Second, that crypto democratizes finance. Both are half-truths we like to hear in crypto trading.

Social platforms turned you and your relationships into a product for advertisers, a number in a spreadsheet. Crypto exchanges built walled gardens for insiders and speculators, slapping a new coat of paint on the same old financial system they claimed to replace.

Online, the most powerful force of community, influence, and shared knowledge is often trapped, dictated by algorithms. True influence remains out of reach, while the financial gains are hoarded by the sellers. It's as if, to borrow a phrase, we're being sold ourselves. Why do we need these digital wolves running the system? We're here to break their hold.

Our message is simple: the future isn’t just another DEX or yet another TikTok copy. It's about building a new ecosystem where the feasting digital wolves are finally caged. We're fusing fun social trading with truly liquid markets, and making sure you directly benefit from the value you create—where every participant genuinely benefits.

This is the end of the wolf era.

The “Creator Economy” is a Complete Lie

Let’s call the “creator economy” what it actually is: a platform economy. It was never built for creators. It was built to get them cooking. Platforms are the greedy hosts of a digital feast. Creators tirelessly cook the content, users provide the attention (the meal), and advertisers—the true guests of honor—gorge themselves.

The model is simple. Platforms like X, YouTube, and TikTok give you an audience. In return, they take your data, they take your network, they take your revenue, and leave you with scraps in the kitchen. A trading influencer can spend years building a community on the foundation of trust, only to live at the mercy of some black-box algorithm. The platform sees your followers as nothing more than monetization to be served and sold on a silver plate to advertisers.

How do you make money in this system? It's a nightmare dinner party cobbled together from affiliate links, paid Discords, and cringe-worthy brand deals. The value flows everywhere except directly between you and your community. It's indirect, inefficient, and under the thumb of someone who can kick you out instantly. You are a guest in their home, where you cook the meals, do all the work to invite others, only for them to pocket the earnings and show you the door whenever they feel like it.

This system is fundamentally rigged. It treats the most valuable people in the entire network—the ones who build communities and create value—like unpaid kitchen staff. It's designed for platforms to win. It was never designed for you.

Web3's Giant, Gaping Hole

Web3 was supposed to be the fix, right? User ownership. Transparent systems. Aligned incentives. That was the sales pitch.

And we saw sparks of it. We got DAOs, we got on-chain identity, we got powerful social graphs bubbling up in places like Discord and Farcaster. In these digital hubs, there’s a constant, high-speed flow of information. Alpha is born, ideas are stress-tested, and conviction is built as a team sport. This collective intelligence isn't just a byproduct; it's an immensely powerful, market-moving asset.

So where does all that value go?

Poof. It vanishes into thin air. The community does all the hard work, generates the alpha, builds the conviction, and then some centralized casino or empty DEX clips the ticket on the resulting trade. All that social energy, all that intellectual capital—it just evaporates.

This is the great Web3 value gap: the massive chasm between the social value a community creates together and the financial value that gets captured by totally disconnected platforms. Web3's core promise of shared ownership and aligned incentives has completely broken down at the most critical point for decentralized trading: the application layer. The one place where it matters for traders.

The Casino and the Desert: Watch What You Eat

When it’s time to actually trade, the places you go are deeply, fundamentally flawed. You have two bad options. You can take a seat at a black-box casino that is actively trading against you, or you can wander into a decentralized desert. Either way, every bite tastes rotten.

The Centralized Exchange (CEX): The Wolf Owns the Casino

Let’s be crystal clear about one thing: CEXs are not your partners. They are your adversaries. Their entire business model is built on an information advantage they guard like a state secret.

You're Trading in the Dark: Your orders don't hit a public, transparent ledger. They hit a private database. The CEX sees everything. They see the liquidations piling up at a key level. They see where every last one of your stops is clustered. You think they don’t use that information? Please. They either use it for their internal market-making desks or sell it to the fastest HFT firms on the planet, who will gladly use it against you.

A System Engineered for Your Failure: You aren't trading a real asset on-chain. You're trading an IOU inside their walled garden. This architecture isn’t just inefficient; it's an open invitation for them to ensure they always eat first. They can freeze withdrawals on a whim. They can "glitch" during high volatility. They can hunt your spots with surgical precision and trade against you with zero accountability. The entire system runs on your blind trust in an entity that is financially incentivized, every single second, to be the wolf feasting on your profit.

The Influencer Racket: CEXs perfected the art of weaponizing influencers. They roll out the red carpet with massive affiliate deals. It doesn't reward good traders. It doesn't reward risk management. It rewards serving up as many dishes as possible to the wolves. The more their community over-leverages and burns through their accounts, the more they earn. It’s a model that turns trusted community leaders into glorified Tupperware party salesmen.

The Decentralized Exchange (DEX): The Desert

DEXs were supposed to be the answer. On-chain settlement, self-custody, no middlemen. The underlying technology is a monumental leap forward. The user experience? An empty desert.

Most DEX frontends are nothing more than thin, lifeless interfaces bolted onto a smart contract. You get a chart and an order form. That’s it. They are barren stretches of sand, offering no oasis and no fellow travelers. These aren't places to explore or discover, they're just empty stretches for blind clicks and cold transactions.

This created a digital desert, the perfect place for Mad Max-inspired pump-and-dumps. DEXs became a playground for wild anonymous teams to launch a token, bot it to the moon, and dump on any retail trader naive enough to be clicking buttons on a generic UI. The frontend desert doesn't just provide the barren wasteland; it hands the warlords the keys to the vehicle and turns a blind eye to the carnage.

The core problem is that these DEXs treat trading as a purely mechanical act. They completely ignore the fact that every single trade begins with a journey of discovery, analysis, and social feedback, leading to a confident and smart decision. By only providing the final "execute" button, they miss the entire point. They are deserts where value is picked apart by coyotes.

The Oasis is Already Here. You're Just Using Bad Tools.

The market is screaming for a solution. It’s not a whisper; it’s a full-throated roar. Finance, especially on the bleeding edge, has always been social. From the chaotic energy of the Chicago trading pits to the insular networks of Bloomberg terminals, human interaction is what drives information flow and creates opportunity. Like animals to a watering hole.

Crypto cranked this dynamic up by a factor of 100. The market is 24/7, it’s global, and meme-ified. Alpha is born in a private Discord, it’s validated on Farcaster, it’s amplified on X, and it’s finally executed on a DEX. This is the reality of the market, right now. The oasis isn't a prediction we're making. It's an observation of what is already happening.

The current toolset to navigate this reality isn't just inefficient; it's a maze. It's like asking a chef to cook a gourmet meal but forcing them to run to four separate buildings just to gather the ingredients, blindfolded. The demand for a unified, social-first trading experience isn’t just some niche feature request. It is the single most obvious, unmet need in all of crypto.

Our Vision: Trading is a Conversation

We are building easy.fun from a first principle that everyone else has either missed or was too lazy to build for: trading is a conversation for social trading communities.

This isn't about slapping a chat box onto a DEX and calling it "social." This is about building a trading experience from the ground up that’s as fluid, dynamic, and social as the market itself. It’s about building around native, real-time, human communication.

We are integrating voice, video, and streaming directly into the act of trading.

Picture this:

• A trader you actually trust goes live, right inside the easy.fun platform. Ping. A notification hits your screen. You're in.
• On your screen is their screen. Their chart, their indicators, their layout. Their voice is in your ear, explaining their next trade in real-time. No delay. No filter. You see what they see, as they see it.
• They draw on the chart to highlight a key level of support. They place a limit order. You see the order populate on the chart instantly. All of it, live.

You're in a live voice channel—a true command center—where on-chain data streams directly to your ears. With the community, you can strategize the next move, dig into the details, and build winning portfolios.

Ready to act? The trade ticket is right there. It’s part of the experience. No switching tabs. No fumbling with your ledger. No losing the moment. Click, sign, and you’re in the trade on a high-performance, fully on-chain, decentralized trading protocol.

This isn’t a feature. This is a new paradigm. By merging the conversation and the execution into a single, unified experience, the value gap disappears. The community and the trade become one. It’s the difference between reading the sheet music and being front row at the concert.

Building an On-Chain Creator Economy That Doesn't Suck

This native social UX is the foundation for a creator economy that’s fair. We are moving the entire value chain on-chain, where it belongs.

Here’s how it works. No bullshit.

• On-Chain Attribution: When an influencer-host streams a session, we know who is in that stream. When those listeners place a trade during or shortly after, the attribution is direct, verifiable, and permanent. No more guessing games with UTM parameters and affiliate links.
• Transparent Fee-Sharing: Instead of some shady, backroom CEX affiliate deal, an influencer sets up an on-chain fee split. They decide what percentage of fees generated by their community gets routed back to them. The community can see the terms. It’s all public.
• The Smart Contract is the Arbiter: The rules of the deal are encoded in a smart contract. The fee split is executed automatically, instantly, and without a middleman. The community knows exactly how their leader is compensated. The leader knows they will get paid. There are no backroom deals. There is no counterparty risk. It’s all on the ledger. Period.

Your Influence is Now a Liquid Asset

Stop selling merch and shilling affiliate links. Your influence is a tradable asset, and we built the tools to monetize it directly. We are creating a new "Host" economy where your reputation has measurable, liquid value.

Hosts get a full suite of monetization tools built directly into the protocol:

• Subscriptions: Launch private rooms and exclusive content for your community.
• Tips & Gifts: Get rewarded in real-time for a great call or a sharp piece of analysis.
• Profit Sharing: Hosts can create strategies or vaults where followers deposit capital. The Host trades on behalf of the pool, and profits are shared automatically via a smart contract. No backroom deals, no opaque fees. Just pure, on-chain performance.

This creates a powerful community:

• Hosts share alpha and build a public, on-chain track record.
• Followers profit from their insights and reward performance.
• Influence becomes capital as a Host's reputation attracts more followers.
• The community prospers as value is created and reinvested, not extracted.

We’re not giving you a bigger slice of the pie. We’re giving you the whole kitchen, and a table to host your own dinner party.

And you'll find the last wolf of trading isn't on the guest list.

This is the model that finally aligns incentives. It rewards quality analysis and sound risk management, not reckless trading. It gives talented traders and analysts the power to monetize their skills directly, based on the quality of their insight, not the sheer size of their audience.

We aren't building another DEX or social app. We are building the only integrated platform where the future of finance is about fun and profit for all.​